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Most Frequently Asked Questions

1. What is Butterfly Life?
Butterfly Life is a healthy living lifestyle brand, which includes a franchise network that takes an integrated and comprehensive approach to women's health and weight management. We offer women not only access to a simple and effective fitness and nutrition program, but access to world-class experts in psychology, nutrition, motivation, fitness, beauty, fashion and women's medical issues. Butterfly Life is the only program that integrates mind, fitness and nutrition into a healthy living system. We've created a new lifestyle category, healthy living for women.

2. What benefits do I get with Butterfly Life vs.
buying from a competitor?
Four of the many benefits that give a Butterfly Life franchisee the advantage over the competition are:

1. Life Vision, a custom-designed, proprietary, multimedia projection display system that showcases instructors in a life-size presentation format. This technology brings our current and future experts into the club through women's 30 minute workout classes and fifteen-minute informational and motivational lectures.

2. Our 10 pieces of premium, custom-designed strength equipment with selectorized resistance has been designed from the ground up, by a team of experts including an exercise physiologist to ensure proper dimensions for women's size and strength.  Butterfly Life has brought women's circuit training to a whole new level.

3. Weight Loss Express™ offers live group classes that utilize womens circuit training workouts of cardiovascular and resistance training to boost metabolism and burn fat, grouped with nutritional counseling that will ensure weight loss.

4. Butterfly Life was created by an experienced team of four industry professionals with more than 75 years of health and fitness success.


3. Who is Butterfly Life's target customer?
Our customers are women of all ages, shapes and sizes, primarily between the ages of 30 to 60-years-old with our core target being 40 to 50-years-old. Our target market is the inactive woman looking to make a lifestyle change.

4. What business qualifications does Butterfly Life seek in potential franchisees?
• High personal integrity.
• An entrepreneurial spirit and strong desire to succeed.
• Willingness to personally devote time and best efforts to the day-to-day
   operations of the facility as an owner-operator.
• Commitment to helping members succeed and reach their goals.


5. What is the UFOC?

The Uniform Franchise Offering Circular (UFOC) is a disclosure document that explains the key points of the franchise relationship, including the requirements of the franchisee/franchisor, as well as the terms and conditions of the agreements. We can provide you with our UFOC upon request.

This information is not an offering of a franchise. An offering can only be made with an offering circular, which must be filed first in certain states. Filing does not constitute approval by any state. The name and address of the franchisor are: Butterfly Fitness, Inc., 2404 San Ramon Valley Blvd., San Ramon, CA 94583; and the primary trademark of the franchisor is BUTTERFLY LIFE. Franchises are being awarded in all those U.S. jurisdictions that do not require presale registration of the offer and sale of franchises, and in those in which we are registered, and in selected foreign markets. Check with us to see if offers are not currently being made in certain states, and in certain foreign jurisdictions.

Copyright 2004 - 2007 Butterfly Fitness, Inc. All rights reserved. Any reproduction, use or distribution of any part of this Web site is expressly prohibited.

BUTTERFLY LIFE®, BUTTERFLY LIFE and designs®, the Butterfly wing design®, BUTTERFLY LIGHT (tm), HEALTHY LIVING SOLUTIONS FOR WOMEN®, LIFE VISION(tm), and WEIGHT LOSS EXPRESS® are trademarks of Butterfly Fitness, Inc.

6. What kind of return can I expect to make on my investment?
Profitability varies depending upon a number of factors including sales, location, occupancy, operating cost and the ability of the franchisee to manage and control the business. As part of your due diligence, we will provide a list of franchisees from which to query in depth on this subject.

7. What kind of support comes with a Butterfly Life women's health club franchise?
Each Butterfly Life womens health club franchisee will receive five days of University training and Butterfly Life will also send a representative to your grand opening for three days to assist you in all aspects of running your Butterfly Life franchise.

Butterfly Life will also offer a support telephone number to answer all of your questions 24 hours a day, 7 days a week. All Butterfly Life women's health club franchises will get monthly, quarterly and annual on-going marketing, customer service and executive leadership. Butterfly Life will host an annual franchise conference to communicate new brand initiatives and programs as well as develop team spirit.


8. Does Butterfly Life help with landlord lease negotiations and the construction build out?
The Butterfly Life women's health clubs have recruited a network of qualified brokers to assist you in the acquisition and lease negotiations of your franchise. Butterfly Life will also supply you with architectural guidelines on how to build out your facility.

9. How long does it take to open a Butterfly Life franchise?
Six to eight weeks after you sign your lease.



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