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Butterfly Life Fitness Franchise®
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Curves for Women Fitness Franchise®*
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Date Established
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2004 |
1992 |
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Clubs
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1,500 territories under development by area representatives |
10,000+ |
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Area Representatives
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Throughout the United States and Internationally, where available, they
help build an infrastructure of support to new franchise owners |
none |
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Franchise Fee**
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$24,000, $29,000, $31,900, $39,000
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Equipment
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| Exclusive state of the art, branded weight resistant equipment |
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Fully adjustable – ability to change resistance and seat height |
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Selectorized color coded weight plate stack |
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Accommodates all fitness levels |
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Custom-designed for women |
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Hydraulic – not able to adjust resistance or seat height
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Group Exercise Classes & Motivational Lectures
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| Butterfly Life offers a unique and innovative delivery system that provides women with world-class information on healthy living solutions |
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Classes displayed on large plasma high-definition monitor |
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Over 50 different weekly classes and lectures on exclusive Life Vision™ concepts |
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30-minute fitness group classes include yoga, Pilates, step, dance, sculpt, kick & jam and more |
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15-minute motivational lecture series include nutrition, motivation, fashion and more |
BENEFITS INCLUDE:
No added payroll
Push and play classes
Library is updated frequently to keep classes fresh and interesting
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unknown |
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Royalty Fee and Advertising Fee
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$1,000/month (flat rate)
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Includes: Continually refreshed Life Vision™, ongoing training and support from District Managers |
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Curves for Women charges a monthly franchise royalty and a monthly advertising royalty that are based on a percentage of gross revenues
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$1,190/month being the maximum payment by a franchisee and $290/month being the minimum |
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Structure
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Exclusive territory
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Use of the Butterfly Life trademark |
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Marketing materials |
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On-going support |
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University Training |
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Life Vision™ classes |
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| As a Franchisee, you pay an up front fee for: |
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Exclusive territory |
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Use of the Curves for Women trademark |
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Equipment |
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Marketing materials |
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On-going support |
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Territory Availability
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| Many territory options available: |
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Franchisee:
single club owner/operator (1 center) |
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Area Developer:
multiple club owner/operator (3 or more centers) |
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Area Representative:
Butterfly Life franchise broker |
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Master Franchisor:
become Butterfly Life in your Country |
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Limited availability in North America
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Branded
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yes
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Branded like Starbucks – every club has same look/feel |
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Unknown |
Training
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Comprehensive training program
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You cover travel expenses |
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5-day training in Waco, TX
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You cover travel expenses |
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Onsite Support
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3 day onsite support to include grassroots marketing, grand opening and club set up |
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Grand opening |
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Onsite support at Curves discretion |
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Marketing Package
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| Ongoing annual marketing plan includes, preferred national rates, customizable artwork, promotion suggestions and available collateral to operate your business |
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External & internal promotions |
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Newspaper |
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Direct mail - Advo, Penny Saver, Val Pak, Postcards |
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Website |
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DVD’s / Lead boxes |
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Guest passes & business cards |
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Business plan and materials to launch business |
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Marketing package and online sales promotion |
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Customer Service
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Toll free 800 line, with access to department heads and experts |
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Dedicated Owners Website |
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Customer Support |
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Toll free 800 line |
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Website and customer support |
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Contract Terms
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10 year term with (4) five year renewable options |
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Club Management Software
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| Available through Aphelion billing feature which includes: |
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Monthly reports |
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Drafts money directly from members checking to your personal banking account |
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Available through Go Figure, Inc.
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Additional Revenue sources
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Retail, nutrition books, fashion workbook, weight loss express classes, enrollment and processing fees |
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Territories
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Population and Geography based: 5,000 - 15,000 in population, up to 3 mile radius |
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Territory = every 15,000 people – you get 3x the population vs. Curves for Women |
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*"Curves" is a registered trademark of "Curves International, Inc". The information in this chart is taken from the 2006 Curves franchise offering circular. Curves International, Inc is not affiliated with Butterfly Fitness, Inc. and does not endorse this website.
** Franchise fee does not indicate total investment
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